Enterprise Knowledge Systems
The question is no longer "why do we need an intranet" but "how do we make our intranet more effective?" Campbell McCracken talks through the latest issues surrounding enterprise-wide knowledge sharing
The death knell
The death knell of the first generation intranet has already sounded. Those static web pages that disseminate corporate information (information that is, more often than not, out of date) are on the way out. Nobody uses the first generation intranet anymore (save the odd employee or two who wants to read the company's latest mission statement or the canteen menu for last month). No. The first generation intranet is soon to be consigned to the wastebin and it's not hard to reason why, according to Intranet Focus's managing director Martin White. "It's because there is a huge mismatch between the level of content that's on there and the level of content that people need. Companies don't really know what their staff want on their desktops and haven't thought about the problems of getting the material on to the intranet." Generally companies haven't thought about the decisions that are being made by staff in the course of the day and how an intranet can help them. The second generation intranets aim to do much better.
Second generation intranets
Although there is no clear rule that defines what a second generation intranet is,
there are a few key differentiators. One of these is that the intranet is now more integrated; it
can link to a number of different sources and the content is more aligned to the business
Another difference is that the focus is more on knowledge than simply on data, giving rise to the name 'Enterprise Knowledge System'. Rather than concentrating on the giving people access to data, they are more concerned with data exchange. They have been simplified to the point that non-technical users can publish information to the intranet from their desktops, rather than having to get the IT department to do it - making it much easier for individuals or departments to collaborate on projects. Essentially a second generation intranet enables everyone to be a knowledge worker because they have access to real-time information and access to all published documents and data within a corporation.
So while scientists, engineers and office workers create their own home pages
and share details of their projects with the rest of the company, they also want timely access
to accurate information to carry out their jobs effectively. This information can come from a
variety of sources. It could be corporate information from the intranet, such as data sheets,
standards, procedures from quality or HR departments, sales and marketing reports, support
centre reports, ... the list goes on. It could also be information from external sites,
such as news, competitive information, national and international standards, patents and
The two main search methods that are used today for information retrieval are the full text search (for example, using keywords with a standard search engine) and hypertext systems (for example browsing). With standard search engines you can end up receiving a lot of irrelevant documents because of the inability of the engines to understand the context in which words are being used. Using hypertext systems is not an exact science, either. It is very easy to miss important sources because the hypertext links may not convey the full content of the information in the document.
It's a fact
However, not all the information that your staff needs can be found through
conventional searching. Some of it could be locked up in other employees' heads. "Tacit knowledge
is the single biggest chunk of knowledge in an organisation," says Ernst Kallus, vice president
of global sales and marketing at Orbital. "It typically forms 40% to 50% of an enterprise's
intellectual capital." But unless this information is made available to others, it cannot be used.
Orbital's flagship product, Organik, captures tacit knowledge and organises it into virtual communities that can be accessed either over a corporate intranet or portal. Once users have joined a community and registered their interest preferences, they will be kept informed of new information as it gets added. If they have a question, they can go the most appropriate community and ask it in natural language. If the question (or a similar question) has already been asked, the community will return the most appropriate answers.
If the community can't find an answer or if the user indicates that the answer does not meet their requirements, e-mails will be sent to the community expert(s) and other interested members, giving them the opportunity to supply a better answer. Any new answers are stored in a database for future use and will also be copied to all users expressing an interest in that community.
"We're working with several corporations who are putting their research and development departments on to Organik," says Orbital's CTO Calum Smeaton. "They want to profile their expertise across all aspects of their organisations. They're setting up skills matrices that allow their staff to search for a particular competence or skill and then ask questions. The goal for them is to provide a directory of 'who knows what' within the research and development departments."
Portals and the future
The time a user spends in an intranet is probably quite slim compared to the
amount of time he or she spends elsewhere. Where the time is spent is in the applications,
acting on the intranet information. But applications in isolation are not good enough.
"A lot of solutions have been created over the years such as CRM, ERP, document management, knowledge management, business intelligence, reporting tools, etc," says Hummingbird's Metyard. "But these have all been sticking plasters designed to cover the immediate pieces of pain that the companies have. None of these tools has considered the existence of the others." This is where the portal comes in.
It's a fact
In the evolution of portals, the first generation is the basic user interface
giving a web front-end to sources of information, and the second generation brought more accesses
to both structured and unstructured data. Hummingbird UK's marketing director Bharat Mistry says,
"The third generation is, according to the Gartner Group, application collaboration, workflow
and the ability to act on the information."
There are two facets to application collaboration. The first is the ability to integrate your application into a portal. The second is that, once integrated, the applications expose their functionality. This means, for example, that if you capture data in one application, instead of cutting and pasting to a file and then saving the file on to the server, you could move the data straight into a document management application that has exposed its functionality.
It's a fact
Case Study - Scientific Generics
Scientific Generics is a technical and business innovation organisation
based in Cambridge, UK. Employing about 250 staff, the company is involved in research and
development in emerging science and technology areas across an immensely broad subject coverage,
including engineering, telecommunications, life sciences and biotechnology, applied sciences,
business management and IT software. Scientific Generics offers customised technology solutions
and strategic consultancy to a wide range of organisations internationally and has built up an
extensive portfolio of intellectual property.
Scientific Generics has a vast information requirement which is fulfilled virtually single-handedly by Sarah Hinton, the company's information manager. Many of the staff come straight from university and often come equipped with certain expectations about information searching.
Consequently, rather than requiring searches to be carried out on their behalf, users doing their own searching now require expertise and advice about information, as the question "Can you find?" becomes "Where can I find?". As Sarah says, "Increasingly, people like to search for themselves and will do so, whether you give them the tools or not - just not quite as well, perhaps. As such, the information manager's function is becoming more of a training and guidance role."
Hinton's aim is to provide an electronic library on every desktop and, to help her harness Scientific Generic's intranet to give users a powerful information research tool, she turned to Dialog. Dialog Intranet Toolkit's customisation capabilities, together with the powerful Dialog search engine, give the company the ability to provide end user access - via the company intranet - to targeted content. As Dialog Intranet Toolkit is very user-friendly, Hinton herself manages its administration with little or no intervention from Dialog.
One of the major benefits of Dialog Intranet Toolkit is that it gives users the choice to search according to their level of experience. As Sarah says, "One man's command language is another man's poison. Dialog Intranet Toolkit really helps people who aren't familiar with online searching as it offers them a nice easy portal. You can select and pick out files in specific subject areas so that they have a tailored search. It serves as an introduction to what Dialog content is available without worrying them about any command language at all."
As a company with a broad research remit, breadth of content was a major consideration when selecting a company-wide solution. As Sarah points out, "We needed something that has the broadest scope and Dialog seems to really stand out in the industry. With Dialog, instead of having to negotiate about 40 separate contracts with information providers on the Internet, we can have one negotiated contract with one provider."
Case Study - Roche
Roche is one of the world's largest healthcare organisations active in the discovery,
development and manufacture of pharmaceuticals and diagnostics systems. The Group is also one
of the largest producers of vitamins and carotenoids. Its pharmaceutical division focuses on
developing cost-effective drugs to combat human diseases including AIDS, diabetes and various
cancers. Having access to the most up to date pharmaceutical and scientific information is
therefore critical to Roche's scientists working at six research centres around the world.
"Our role is to provide information services that maximise the potential of scientific discovery," says Sue Jackson, Roche Welwyn's head of information. "A large part of this service involves giving our R&D scientists direct access to relevant information tools that help to reduce research time and effort."
With the help of Dialog, Roche created an enterprise-wide information management system that delivers data to the desktop via the company intranet. By integrating Dialog's customisable product, Datastar Web, scientists are able to search a range of global business, technical and scientific information from Dialog's vast information banks. And, more importantly, thanks to the Dialog solution and LitLink Pro from MDL Information Systems, they no longer have to rely on obtaining hard copy of texts from various sources.
"We have implemented a single portal solution that provides accurate one-click access to full text journals," said Sue Jackson. "This solution has significantly reduced the waiting time for receiving full-text documents from up to four days right down to an average of five minutes (subject to the availability of the document, of course)."
Other benefits include:
* Reduced man-hours involved in searching for, and obtaining, full-text documents from dispirate sources, thanks to the automated process
* Control over document strategy - librarians have the capability to specify where an article is to be retrieved from, whether it's an external or internal source
* Rationalisation of e-journal subscriptions - Roche can now ensure that there is no duplication.